Marketing microtargeting: Why people make choices about healthcare differently

By using data, analytics and outreach to get to know its consumer, Renown Health increased Medicare Advantage membership 4 percent.
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Focus on: Aging and the Silver Tsunami

This month, HIMSS Media's information brands Healthcare IT News, Healthcare Finance News, MobiHealthNews and HIMSS TV will dive into one of the most pressing issues facing healthcare today – the baby-boom generation and its swelling demands on our system.