WebMD Health, CBS announce partnership

By Healthcare IT News
12:00 AM

NEW YORK – WebMD Health Corp. has signed an agreement with CBS News, under which WebMD will provide branded content and resources to the CBS Evening News, The Early Show and CBSNews.com.

As part of the relationship, CBS News will work with WebMD to produce regular, co-branded medical and health news segments. This new agreement, which is designed to drive incremental traffic to WebMD, expands an earlier agreement with CBSNews.com by giving readers more daily content from WebMD.

“At WebMD, we’re committed to providing consumers with the most trusted, timely and relevant health and wellness news and information,” said Wayne Gattinella, chief executive officer of WebMD, in a press release. “Our new relationship with CBS News allows us to partner with a highly credible news organization and reach a broad audience of consumers nationwide in order to help them to make more informed health decisions.”

“The key to satisfying Americans’ increasing thirst for medical and health news is to be the best at explaining new and often complicated information,” said Sean McManus, president of CBS News and Sports, in a press release. “Combining the resources of CBS News with those at WebMD will enable us to provide the most comprehensive coverage, whether it be breaking news or in depth reports. Factor in Katie Couric’s well-known commitment to medical reporting, and CBS News is better equipped to cover medical and health news than it ever has been before.”

WebMD Health Corp., a subsidiary of Emdeon Corp., reaches an estimated 30 million visitors a month through sites that include WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theheart.org.