WebMD deploys mobile medical application for physicians

By Kyle Hardy
10:25 AM

The WebMD Health corporation has rolled out a new medical application for physicians that's designed to make healthcare information more accessible for the on-the-go situations.

Medscape Mobile provides physicians with information on a mobile platform available through Apple's iPhone or iPod Touch, the BlackBerry and other mobile devices

"Medscape Mobile extends the reach of Medscape's information and applications from the desktop to the mobile devices that physicians are already using in a variety of clinical settings," said Steve Zatz, MD, executive vice president of WebMD. "Our online physician audience will now have access to Medscape's comprehensive medical information in their specialty, wherever and whenever they need it."

The free application provides physicians with pharmaceutical information, clinical reference tools, medical news and information on continuing medical education.

Medscape's information services include:

  • A database of more than 6,000 generic and brand name drugs, plus hundreds of herbals, supplements and antidotes.
  • A drug interaction checker that quickly shows interactions for a combination of up to 30 drugs, herbals and/or supplements.
  • Medscape Medical News with up-to-date, specialty-focused medical content across more than 30 specialties.
  • The WebMD Health Directory, featuring contact information for moe than 400,000 physicians, 57,000 pharmacies and 6,000 hospitals.

The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theHeart.org.