Johnson & Johnson steps up to draw young women to technology

The company partners with JA and others for education of young women and girls in 'STEM2D' fields.

Healthcare giant Johnson & Johnson is partnering with FHI 360 and JA Worldwide (Junior Achievement) to encourage young women to pursue higher education and, ultimately, careers in science, technology, engineering, math, manufacturing and design.

The initiative, which hopes to reach one million girls between the ages of five and 18 by 2020, is part of a broader effort from Johnson & Johnson to accelerate the development of women leaders and to support women at all stages of their life to improve global health and wellbeing and drive sustainable economic growth, company executives say.

"We know that there are many barriers that exist for young girls and women to gain exposure to and advancement in STEM2D-related fields," said Kathy Wengel, worldwide vice president, Johnson & Johnson Supply Chain, in a statement.

The partners will work to provide the global reach and influence to spark interest of girls in these fields and to open new possibilities, she said.

[See also: Epic founder Judy Faulkner No. 3 on richest self-made women list.]

Programs will focus on tailored activities that reach young women and girls through multiple approaches across in-school and out-of-school curricular activities and community-based events.

"We're committed to solutions that have positive, long-lasting effects on this generation and for those to come," said Ivan Charner, director, FHI 360's National Institute for Work and Learning, in a statement.

"This collaboration allows us to reach young women and girls in new and unique ways," he said. "Careful research and analytics show that building awareness and increasing girls' knowledge and engagement will help influence their decision to enter STEM2D careers."

Twitter: @Bernie_HITN
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