e-Learning market to reach $7.1B by 2015, with 'breathtaking' healthcare growth

By Mike Miliard
11:17 AM

A new report from Ambient Insight shows that the U.S. corporate market for self-paced e-learning products and services reached $6.8 billion in 2010, and projects that revenues will reach $7.1 billion by 2015.

The report, The US Corporate Market for Self-paced eLearning Products and Services: 2010-2015 Forecast, analyzes expenditures by four company sizes: small, medium, large, and enterprise. The report also provides forecasts for 10 vertical industries and a revenue breakout of 10 content areas by subject matter.

[See also: E-learning software boosts health informatics.]

"The overall flat growth rate is due to the lingering effects of the recession, commoditization, and pricing pressures," said Sam S. Adkins, chief research officer. "It masks the robust demand in specific verticals. Seven of the 10 verticals analyzed in this report have growth rates above the aggregate 0.9 percent."

And while that overall growth rate "may be slow," says CEO Tyson Greer, "revenues are very high." In addition, "there are pockets of very high growth rates, which tend to correlate to untapped revenue. This report identifies the top revenue-generating products and isolates the untapped revenue opportunities for suppliers."

[See also: Elsevier offers clinical reference tools to aid Japan relief effort.]

"There are dozens of strong growth areas identified in this report," adds Adkins. "For example, although the overall growth rate for custom content development services is flat at 0.8 percent, the growth rate in the healthcare vertical is a breathtaking 45.1 percent. Clearly, there are significant revenue opportunities for informed suppliers.

Some recent news on the healthcare e-learning front:

  • On April 26, Elsevier subsidiary Mosby's eLearning, which provides online education solutions to more than 1,300 healthcare organizations, partnered with the American Safety & Health Institute (ASHI) to introduce the Advanced Cardiac Life Support (ACLS) Blended Learning Solution – a training certification program aimed at educating care providers about adult advanced cardiac life support.
  • On May 23, Austin-based eCareSoft announced it had embedded task-oriented e-learning into its ONC-ATCB-certified inpatient EHR, offering that it bills as "just-in-time" task-oriented tutorials and learning resources to hospital staff as they progress through their daily workflow. While the initial idea was to "reduce adoption hurdles that are inherent to any new software," said eCareSoft COO Deborah Kaufman, "what we discovered was a powerful, informal learning environment where learning occurs as a byproduct of interacting with the system,"
  • On May 25, Wiley-Blackwell, the medical and scholarly publishing arm of John Wiley & Sons, announced an alliance with CECity, a developer of cloud-based health IT platforms, to provide physicians and other healthcare professionals with customized e-learning solutions.  Integrating Wiley’s "stellar content library" in its e-learning platforms will "provide a service for professionals and professional organizations that will help rapidly scale quality programs and go a long way to improving patient outcomes," said Simone Karp, co-Founder and chief business officer of CECity.
  • On May 27, Roche launched the UK-based CoaguChek Academy, which it bills as the first-ever online e-learning tool for patients receiving long-term anticoagulation therapy, which aims to give people the confidence to self-monitor at home. Helping to educate patients before face-to-face appointment with a healthcare professional, the tool frees up time in the doctor's office and, complements treatment regimens.