03:34 pm December 21, 2015
Marketing is evolving as healthcare marketers strive to implement highly targeted communications for personalized patient care. The need to improve quality, provide a better patient experience, and reduce costs is compelling healthcare organizations to reinvent their patient engagement programs. Reaching today's tech-savvy patients and physicians...
02:56 pm December 21, 2015
Read this report to learn about the leaders, challengers, visionaries and niche players in CRM lead management.
02:11 pm December 21, 2015
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your organization's digital team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create...
01:08 pm December 21, 2015
The Affordable Care Act (ACA) has opened new opportunities to healthcare consumers, who are taking a more proactive role in shopping for and selecting their own health plans. For health plans to succeed today, they need to adopt engagement strategies like a consumer brand and put the shopper at the center of their marketing.
11:18 am December 15, 2015
In The Engaged Patient, we take a deep dive into the concept of patient engagement to examine the ways your organization can promote higher levels of participation between providers and patients while reducing costs and operational burdens.
01:32 pm November 20, 2015
This article shows how technology enables healthier, more engaged patients to receive proactive care at home, where they're most comfortable. It begins with physicians accessing actionable data, allowing them to provide personal, optimal care.
11:32 am November 05, 2015
Do consumers want to have the ability to securely email or text providers? Do they want to be seen via video rather than in person? Do they think these services would benefit their health? This white paper answers these questions and more.
03:28 pm October 23, 2015
A mobile app can offer valuable features that reduce or even eliminate some of patients' biggest frustrations. Your app can help you create a more positive, consistent patient experience-without the need to hire additional office staff.
03:02 pm October 23, 2015
The traditional hospital kiosk comprises a nice-looking display and housing, possibly a keyboard, powered by a basic software program. But technology has zoomed ahead. A cloud-based mobile app, accessed via tablet and/or a wall-mounted flat-panel touchscreen, offers a number of significant advantages. This quick datasheet breaks down those...
09:41 am October 23, 2015
How many times a day do you think patients and visitors stop hospital employees to ask for directions, hopelessly confused in the maze of hallways? Poor hospital navigation has a host of (very expensive) effects, but it can be remedied.