"How come your Starbucks and McDonald's pays more attention to experience than your $5,000-per-night hospital?"
That somewhat cheeky question was asked by Jaap Suermondt, vice president and director of analytics at the HP Labs division of Hewlett-Packard at last week's American Medical Informatics Association annual conference.
The point he was making is that patient engagement is often treated as an outpatient – or "out of hospital" – concern, but it's just as important for providers to remember the experience people have when they're inpatients, too.
On the same panel, several other stakeholders said "they are trying or at least contemplating the use of tablet computers at the bedside to engage patients."
Example: Suermondt noted that "in place of the outmoded nurse call button, HP deployed multilingual tablets in a nursing home that doesn't even have an EHR."