Peter Horner and Atanu Basu

Peter Horner is the editor of Analytics and OR/MS Today, the magazine of membership of the Institute for Operations Research and the Management Sciences. Atanu Basu is the founder and of CEO of Ayata, a prescriptive analytics software company whose customers include Dell, Cisco and Microsoft.

By Peter Horner and Atanu Basu 12:33 pm January 30, 2012
Market-driven reform already shifting emphasis from volume to value as industry leaders weigh in on what's next.

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