Pharmaceutical CRM solution to deliver operational cost effectivenessJanuary 5, 2012 | Industry News Release
Cegedim Relationship Management, the leading global provider of Life Sciences-specific Customer Relationship Management (CRM) solutions, today announced that Effik Spain is seamlessly deploying Mobile Intelligence™ for iPad™ via Software as a Service (SaaS) for its Specialty Care team. Effik Spain is a vital division of the European leader of gynecological care committed to delivering better patient outcomes and expanding its innovation within the therapeutic areas of contraception and pregnancy nutrition. The company will also implement Cegedim Relationship Management’s OneKey™, the world-leading healthcare professional (HCP) database, and insightful Mobile Intelligence Analytics.
Improve Market Access Strategies and Commercial Team Effectiveness in Acutely Cost-Controlled Markets
Policies to mitigate healthcare costs by enforcing generic prescriptions dominate Spain’s highly fragmented market. Thus, it is essential for pharma and biotech companies to gain a more valuable understanding of the new matrix of decision makers that operate at both national and regional levels. Competitive companies leverage the advantage of flexible CRM solutions to quickly enhance market access strategies and streamline commercial team operations in a globally cost-controlled industry.
Effik Spain selected Mobile Intelligence to optimize its targeting and segmentation strategies through the solution’s innovative 360-degree customer view that promotes in-depth analysis of key decision makers and their influence networks. Mobile Intelligence also consolidates the company's multi-source data into a single view that enhances its Gynecological Care commercial team's ability to understand and react to stakeholders’ behavior and activities in order to operate more effectively. Effik will benefit from revolutionary built-in configuration tools that allow for complete control over cost and scale of the solution as market shifts occur and the company's needs evolve.
“Each customer is an opportunity to deliver next generation CRM tools that optimize commercial team operations while reducing administrative work. Mobile Intelligence enables Effik to seamlessly align commercial teams with business objectives in order to maximize interactions with their national and regional network of stakeholders,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “In addition, OneKey’s comprehensive healthcare professional database seamlessly integrated with Mobile Intelligence enables them to accurately target and profile their key stakeholders.”