Wellocracy launches at CES
Self-help movement promises 'stickiness factor'LAS VEGAS | January 9, 2013
Wellocracy, described as a new self-help movement for health and wellness that employs technology to motivate participants and help them reach their goals, launched at the Consumer Electronics Show (CES) Jan. 8 with an online community and the first in a planned series of e-books.
The idea, says Joseph Kvedar, MD, founder and director of Center for Connected Health – part of Partners HealthCare in Boston – and co-founder of Wellocracy, is to help the average Joe become slimmer, stronger, fitter, happier and healthier using digital health, motivational self-awareness and non-disruptive strategies to increase activity.
“There are millions of people struggling to eat well, exercise, manage a chronic disease or decrease other health risks. Wellocracy will help them select and use digital health tools, understand their individual motivations and make incremental lifestyle changes that can easily be incorporated into busy schedules,” said Kvedar. "The truth is, we all need to work at maintaining health."
“From my work researching and operating connected health programs over the past decade, I've learned the formula for successfully changing behavior and making it stick," said Kvedar. “This is information everyone can use.”
"Wellocracy will help you find your 'stickiness factor,' the particular motivational strategies that will inspire you to stay on-track to achieve your goals – even if you’ve never been able to do that before," said Carol Colman, Wellocracy co-founder and author of several national health best-sellers. "For too long, the domain of health and wellness has been ruled by the concept that we should be slaves to the gym, when research shows that people can significantly boost their activity level – and health – by making little changes to their daily routines.”
Wellocracy’s first e-book, Move to a Great Body, is written as a guide to understanding and selecting digital health and activity trackers: tiny, wearable biosensors that monitor activity levels throughout the day, such as steps walked and calories burned. The tracker sends this information to a computer, tablet or smartphone where it can be accessed any time to give an accurate picture of key health indicators.
Wellocracy.com, which also launched today, provides tips, product reviews, health and wellness information, professional and community support to help consumers start and maintain a healthy lifestyle with digital health.
[See also: This innovator’s dilemma.]