HealthNow selects Benefitfocus for enrollment technology

HealthNow New York (HNNY), a healthcare company serving Western New York, has announced a partnership with Charleston, S.C.-based Benefitfocus to provide employers healthcare enrollment and e-billing technology.

With the new technology, employers will be able to offer employees a streamlined coverage administration platform that will allow employees to select and enroll in healthcare options provided by the company, officials say. The feature will also double as an administrative tool. Additionally, an e-billing component will be offered to employers that will provide a portal for paying company premiums electronically.

"Personalization at a very granular, employer-centric level is a big part of our design philosophy," said Shawn Jenkins, Benefitfocus president and CEO. "We provide multiple types of support tools to accommodate employer and customer needs.”

[See also: Benefitfocus to provide CareFirst BCBS with comprehensive Web platform.]

"We are continually seeking value-added services that improve satisfaction and engagement," said Kerri Garrison, vice president, Venture Growth for HealthNow. "The personalized plan selection tools and e-billing component in the Benefitfocus Platform takes that commitment to the next level by creating a portal that engages employers and members throughout the enrollment process."

In addition to a full spectrum of individual and employer-sponsored health plans, HNNY also provides members worksite wellness programs, pharmacy benefit management, behavioral health services and personal health concierges who serve as member advocates.

[See also: Electronic better than paper for bottom line.]

HealthNow joins other insurance companies managing their membership and benefits data in the world's largest benefits cloud. In addition to its plan selection tools, the Platform's data exchange capabilities can manage data for large, complex employers. Synchronized enrollment and billing technology eliminates the time and cost associated with manual invoice reconciliation. HealthNow will be live on the Benefitfocus Platform by November 2012.