CAMBRIDGE, ENGLAND – Wireless Healthcare has published a new study suggesting that wireless technology will help caregivers provide  healthcare for an aging baby boomer population during the coming decade.

The British-based consultants' new report, “Alpha Moms, Alpha Daughters and Mobile Health,” extends the concept of the “alpha mom," a techno-savvy working mother, to the "alpha daughter," who will use mobile technology to help care for elderly patients, particularly those with conditions like COPD and dementia.

The study builds on previous research that Wirless Healthcare had conducted on telecare and ehealth for the elderly.

"The 76 million people who make up the baby boomer generation in the U.S. have created a market for a wide range of consumer goods in their lifetime,” said Peter Kruger, an analyst for Wireless Healthcare and author of the report. "The most important component of the boomer generation is the birth cohort of 1947, which saw the birth-rate rise by almost 1 million in a single year. It is these consumers who generated consensus in markets."

The study points to the success of Levi jeans and the Volkswagen Beetle in marketing to consumers in this age range, and says interest in mobile healthcare products and services by thse consumkers should dominate the market for the rest of the decade.

"There are already up to 30 million potential alpha daughters, providing some level of care for their parents in the U.S. today,” said Kruger. “mHealth could become the last big consumer market created by the '60s generation."