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HIMSS16 Social Media Ambassador Geeta Nayyar: Analytics can harness the global power of social networks

The chief healthcare and innovation officer talks elegant design, her hobbies, and the promise social media holds to influence care delivery of the future.
By Tom Sullivan
10:29 AM
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Geeta Nayyar, MD is the chief healthcare and innovation officer at management services organization Femwell Group Healt

Geeta Nayyar, MD, is the chief healthcare and innovation officer at management services organization Femwell Group Health, the host of Topline MD TV, and the co-founder and chief medical information officer of design-based strategy and analytics firm Abeyon.

And at HIMSS16 she will join the ranks of Social Media Ambassadors credentialed to attend and cover the show. We asked Nayyar what she’s most interested in learning more about during the conference, her top health IT prediction for health IT in 2016 and the potential to apply analytics to social media to harness the power of massive networks around the world.

Q: What are you most excited to see at HIMSS16?

A: I’m looking for some very elegant user-centered design solutions.  Too often the tech products we are putting out in the industry leave the end user’s (doctor or patient) point of view to the end. Keeping the tech simple and elegant can go a long way and with all the patient centered discussion and focus I’m looking to see this play out in more products. Also looking for other non-healthcare industry leaders to help show us lessons learned. The advantage healthcare has is we are so far behind many other industries such as retail and banking. To the extent some of these representatives will be at HIMSS I’m interested in hearing those use cases and extrapolating what they mean to healthcare. Also looking for use cases and proof points, whether that’s a pilot or real life scenario that has played out such that we can glean the lessons learned. And I’m very jazzed to be at HX360 this year. That forum seems ideal for all of the above. Lastly, I always love to see old colleagues and friends and connect in real time.

[Also: 21 awesome photos from past HIMSS conferences]

Q: What is something about you that even your devout followers don't know?

A: I’m a big tennis fanatic and love water sports of every kind.  I have a boating license and love to sail and kiteboard.

Q: What is the untold benefit of social media in healthcare today?

A: Today, a large number of consumers turn to social media for health information, physician reviews and even data research, making the healthcare industry one of the top industries to attract large numbers of audiences from everywhere on the globe on social networks.  I think we will see the analytics space growing around social media metrics and really help us understand what these networks currently are doing for patients and docs and what more can result from bridging massive networks across the globe.

Q: What’s your one health IT prediction for 2016?

A: The consumer continues to drive healthcare in 2016. As a result, I think we will see an uptake in telemedicine and remote monitoring solutions and communication solutions bridging docs and patients. I also think Big Data is only getting bigger — so we will see more solutions addressing how to better manage the data unfolding and put it into action.

Q: What inspired to apply to the Social Media Ambassador program?

A: As a former advisory board member of HIMSS I have always supported bringing different stakeholders in the industry together.  With the Presidential campaign upon us we all know how relevant and timely the state of the healthcare industry remains. The Social Media Ambassador program allows us to bring these different views together and amplify them and make connections for all of those in industry looking for solutions to the universal problems we continue to face.  Also, the program allows folks both present and not present to partake in this discussion and serves as an expansive network to count on both at HIMSS and after. 

Twitter: @SullyHIT


This story is part of our ongoing coverage of the HIMSS16 conference. Follow our live blog for real-time updates, and visit Destination HIMSS16 for a full rundown of our reporting from the show. For a selection of some of the best social media posts of the show, visit our Trending at #HIMSS16 hub.

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Analytics