Carestream acquires Genesis Digital Imaging

Carestream Health has acquired Los Angeles-based Genesis Digital Imaging, which develops imaging software and distributes diagnostic imaging systems.

[See also: Carestream adds to X-ray portfolio, targets smaller hospitals with Quantum merger]

Carestream officials say Genesis' experience serving the "value tier" market and specialty medical practices will help the imaging and IT firm expand its customer base in those areas.

“Genesis has an outstanding reputation in serving dealers and exceeding customer expectations,” said Diana L. Nole, president of Carestream’s Digital Medical Solutions business.

[See also: Carestream Health donates digital X-ray printer]

Genesis is a distributor of Carestream’s Vita computed radiography (CR) system and integrates its software with these units. It sells these integrated systems to more than 120 medical equipment dealers in the U.S., who then market the units to smaller, specialty-focused healthcare organizations.

In 2010, Carestream acquired Quantum Medical Imaging, a manufacturer of high-quality digital and conventional X-ray systems. Quantum sells digital radiography (DR) and CR systems, conventional X-ray systems and X-ray components to mid-tier hospitals and clinics through more than 90 medical equipment dealers in the U.S., as well as many more dealers in international markets.

Genesis’ dealer relationships are largely additive to Quantum’s and greatly expand Carestream’s direct reach with U.S. dealers, officials say.

“With our laser focus on dealers that serve the value tier market, combined with Carestream’s Quantum products and distribution network and the company’s direct sales force in the hospital space, we now have a complete team of Carestream sales experts to serve customers from the smallest private practice up to the largest academic hospitals,” said Genesis President Scott Evers.