6 reasons physicians need to be on social media

Live tweeting, ukulele playing and numerous discussions swirling around social media and healthcare were to had throughout the Connecting Healthcare + Social Media Conference, produced by NYC Health Business Leaders, this past week in New York. During the latter half of the day Thursday, Mike Sevilla, M.D., family physician and blogger at Family Medicine Rocks, took the stage to present not only his own social media story, but to convince other physicians why they, too, need to be on social media. 

"I'm in a group of four family docs and a practitioner, and yes, I do social media," said Sevilla. "What do I write about, and what's my point? What I wanted to do was bring the reader into the exam room with me … I wanted to let the reader know how difficult it is to take care of patients in this broken healthcare system. It wasn't the blogging – it was the interaction … eventually, it will be patients who drive physicians and providers to use social media."

Sevilla talked through six reasons why providers and physicians need to be on social media.

1. To tell your story.  Whatever specialty you're in, said Sevilla, having a social media presence, and even a blog presence, is all about having a voice. "What you'll hear today is, social media is about telling stories," he said, adding that having an online outlet allows current and prospective patients to hear directly from you. "The other point I tell this is, not only can you tell your story, you can clarify other people's story, which may be the wrong story," he said. "I say all the time, we let people tell the story of family medicine and it's the wrong story."

2. To find a community. Providers and physicians have online communities, said Sevilla, and joining one of them is something he highly recommends. Sevilla referenced his own community of family physicians as an example. "It's a family medicine revolution, but what we do is, we collaborate across the country and we find passionate people. We say, 'What's cool in your community that we can talk about? How can I share this with people in my community, and how does family medicine have some of the solutions to handle the broken healthcare system?'"

[See also: Social media plays a role in patient's choice of hospital.]

3. To express opinions and commentary. During the mid-2000s, said Sevilla, doctors were more open to discussing patients in their blogging and social media forums – something that didn't bode well for a few in particular. One doctor, Sevilla said, even continued to blog during a malpractice suit. "So the lessons are easy: don’t blog during your malpractice trial," he joked. It was during that time period, however, that "switched" his own blogging endeavors and began to talk about news events and his point of view as a family physician. "And then I started dabbling in other things like podcasts, YouTube videos," he said. "Why? Because I'm geeky and I was interested. And of course, I failed at some points, and then, as the years went on, good things started to happen."