4 deft ways hospitals use social media

Healthcare organizations are plugging in and finding many ways to connect with their custormers

The Mayo Clinic ranks No. 1 for Twitter, with more than half a million followers. Cleveland Clinic is third on YouTube, with nearly 3 million views. And the University of Texas M.D. Anderson Cancer Center, in Houston, Texas, ranks 30th on Flickr, with 115 Flickr photos.

Where do the paths of these three organizations cross?  Well, they’re ranked 1st, 2nd, and 3rd, respectively, in a recent Top 50 Most Social Media Friendly Hospitals for 2013 listing developed by a group called MHADegree.org.

Founded in 2007, MHADegree.org is funded by a range of colleges and universities with the goal of providing free information to students and healthcare professionals who want to get a master’s degree in health administration.

And these days, of course, a job in administration in almost any sector will invariably involve making some kind of information available to the public. And, one way or another, that means plugging into social media.

According to Bethanny Parker, editor of MHADegree.org and the social media list’s author, there’s no shortage of reasons why healthcare organizations should have a solid, ever-evolving social media strategy in place.

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