Hospitals and other healthcare organizations have begun to turn toward online social media to help get their message out and connect with patients. The most commonly-used social media sites include Facebook, Twitter and YouTube. Social media can help further patient outreach and can be used to dispense helpful medical advice and share an organization’s latest news.
Patient-centered care is at the forefront of social media use within the industry. As healthcare moves into a new era of empowered patients, social searches, such as Google, Bing and Twitter, are becoming more important. Many say an increased understanding of social media within the industry can help drive innovation. Additionally, social media has helped further interaction among certain patient populations, such as those with cancer or diabetes.updated February 15, 2012