Analytics is the process of pulling useful information from data. Over the past few years, analytics and Big Data have been used in more and more areas, from the Presidential election of 2012 to driving improved business intelligence for pharmaceutical companies and healthcare organizations. Analytics have a wide range of uses in healthcare, and is a particularly useful tool to track the quality of care in a patient population. This will become more and more important to measure under the changing standards of care mandated by meaningful use and the Affordable Care Act. Analytics also dive clinical decision support, which enables physicians to make better informed decisions about the care they provide.