Using social technologies to engage patients

By Christina Thielst
08:15 AM

Social technologies are quickly finding their way into care and coordination processes across the entire continuum of health and wellness activities.  Yesterday I explored my thoughts about the integration of social media and underlying digital technologies into a healthcare organization’s communication and patient engagement strategy.

When I'm asked to present on this topic, I share specific examples from providers and payers that highlight the opportunities for improved outcomes, reduced costs and a population's health.  Feel free to suggest examples others than the ones I've included in this presentation.  I'm always looking out for new ones to include in my slides and other writings.

A couple that I forgot to mention during the presentation highlight the potential impact of these tools on traditionally underserved and hard to reach populations with significant public health issues:

  • Text messaging with homeless in Los Angeles County to encourage screenings and behaviors to reduce the risk of infection, as well as, contribute to other surveillance activities
  • Study of trained peer leaders for men who have sex with other men supervising Facebook groups focused on HIV prevention or general health information.  Greatest impact found with African American and Latino men.

Using Social Technologies To Engage Patients Across the Continuum of Care
Date/Time: Dec 03, 2013 at 1:00 PM EST
Speaker: Christina Thielst, FACHE
Recording and Slides