Social recruiting is now marketing

By Christina Thielst
11:16 AM

Jobvite has been keeping their finger on social recruiting for the past six years and this year find that recruiting is now marketing.  Their latest report shows how social media is proving to be a cost-effective catapult for multi-channel campaigns that, as in marketing, help recruiters target and nurture candidates based on their individual preferences.

Key findings for healthcare employers include:

  • Across all industries, 94% use or plan to use social networks/media for recruiting
  • 9 out of 10 surveyed companies using social media in their recruiting strategy
  • Recruiters use LinkedIn 93% of the time to search, contact, and keep tabs on candidates in the hiring process.
  • 65% of recruiters surveyed use Facebook and 47% of recruiters use Twitter to post about company culture and showcase the employer brand.
  • 18% use Twitter and 25% use Facebook to vet candidates after the interview process.
  • 73% of recruiters report they will increase their investment in social networks in 2013
  • 62% report they will increase their referral incentives for employees who can easily share postings with their friends on social networks
  • 43% spend less than $1000 per month on social recruiting, but 60% estimate the value of these hires is greater than $20k and 20% estimate it is greater than $90k per year

For those of you looking for a job and wondering what not to post (besides confidential patient information) consider:

  • 93% of recruiters report reviewing candidates’ social profile in the hiring process. 
  • 42% have reconsidered a candidate based on content from social profiles.
  • Illegal drug usage meets with the most universal disapproval, with 83% of recruiters reporting a negative reaction to such posts.
  • Sexual posts (70%) and profanity (65%) are also frowned upon by recruiters – a 5% jump from the 2012 survey.
  • Gun references trigger negative reactions among 50% of recruiters.
  • 65% remain neutral toward overtly political posts.