Everyone knows about social media, but what's harder to "know" is what it can do for you, and in this regard healthcare organizations are no different than the rest of the world. Perhaps the place to begin, then, is by surveying what surveys show about how much, and for what purposes, consumers look to social media for healthcare support.
One survey, for example, found that "more than 40 percent of consumers say that information found via social media affects the way they deal with their health." Another showed that "18 to 24 year olds are more than two times as likely than 45 to 54 year olds to use social media for health-related discussions," while in another survey "90 percent of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks."
Such responses may not be enough to determine what a healthcare organization's social media strategy ultimately looks like, but, as in any business, knowing what the customer thinks is a great place to start.
This post originally apeared on HIMSS Future Care.