45 Mind Blowing Digital Health Statistics and Trends

While many continue to doubt digital health’s long-term economic viability, it’s no longer possible to deny its potential. The market may remain partially untapped at the moment, but digital health’s presence is quickly becoming pervasive through a progressive tapping (and zooming, pinching, and clicking) all of its own.

In this second edition of HIT Consultant’s Mind Blowing HIT Stats and Trends series, we take a deeper look at digital health and the stats behind what promises to be a deeply transformative movement for healthcare delivery—muddling market obstacles aside.

How Physicians Utilize Digital Media

1. By the end of 2012, four of five physicians will use smartphones by end of 2012

2. 85% of US Physicians own or use any smartphone professionally

3. 62% of US physicians own a tablet in 2012 up from 31% in 2011

4. 81% of physicians own an iPad

5. 50% of tablet owning physicians have used their device at the point of care

6. 39% of US physicians communicate online with patients via email, secure messaging, instant messaging, or online video conferencing

7. Two-thirds of physicians use online video to learn and keep up to date with clinical information

8. Physicians spend an average of 11 hours online for professional purposes per week

Top 3 specialties hours spent online professionally per week:

9. Hematology Oncologists – 17 hours

10. Endocrinologists – 15 hours

11. OB/GYNs – 13 hours

Source: Manhattan Research: Taking the Pulse US 2012

Nearly half of consumers say they would buy mobile health tech to:

12. 20% would like to monitor fitness & wellbeing

13. 18% would like to allow a physician to remotely monitor a condition

14. 11% would like to continue to monitor a previous condition

15. 88% of physicians would like patients to be able to track or monitor their health at home

16. Most doctors wish they could wirelessly:

17. Consumers are willing to spend $14B on certain digital health products

18. $700 Million on mobile health applications

19. $4 Billion on health related video games

20. $8.9 Billion on resources rating MDs & hospitals

Source: Rock Health Business Models in Digital Health Consumer & Enterprise

Multi-Screen Consumption

21. According to recent study, the number of adults in the US (ages 18+) using mobile phones for health information grew from 61 million to 75 million this year, while tablet adoption nearly doubled from 15 million to 29 million.

22. 15 % of online consumers surveyed who own three devices and use at least one for a health activity

23. 60% are using all three screens to access health information.

24. Physicians with three screens (tablets, smartphones, and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens

Source: Manhattan Research: Taking the Pulse US 2012

Patient Education

25. Results of survey healthcare extenders- non MD Healthcare professionals who work directly with and on behalf of patients to learn how they are using technology to educate patients

26. 69% use a PC for interacting with patients

27. 55% print out online materials to use with patients during a visit

28. 29% use email for communicating with patients between visits

29. 64% of healthcare extenders believe that technology has impacted the quality of interaction with patients

30. 44% deliver patient education through online video e.g. YouTube

Source: HealthEd Academy

31. 80% of Internet Users look online for health information

32. 20% search for health related content on mobile devices

33. 23% use social media to follow health experiences of friends

34. Health related Google searches are up 47% from last year

35. 81% of consumers click on a sponsored link when looking for health information

Source: Geocentric

Digital Health Startup Funding

36. From Q3 of last year, digital health VC funding has increase 70% in more money and 84% more in deals.

37. 103 digital health companies have each raised more than $2M in 2012 by Q3 2012

38. 10 % of digital health investors this year are new to healthcare

39. 128 VC firms invested in digital health in 2012

40. Majority of VC deals this year have been Series A or Series B investments

41. San Francisco & Boston represent 50% of all 2012 funding

42. The four largest deals in 2012 represent more than 20% of YTD funding

43. B2B businesses remain majority of funding, B2C grows slightly in 2012

44. 77% of digital health funding went to B2B models in 2011

Source: Rock Health Digital Health Q3 2012 Funding Report

45. 90% of patients want to self-manage their healthcare leveraging technology, such as accessing medical information, refilling prescriptions and booking appointments online, but nearly half 46% are unaware if their health records are available electronically.

The survey is based on an online survey of 1,110 U.S. patients to determine the preferred channels of electronic health information and services.

Source: Accenture

The upcoming third edition will be a deep dive into mHealth & teleealth statistics and trends as we prepare for 2013.

 

This post originally appeared at HIT Consultant.